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Dio Akbar

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DIO AKBAR Departemen Agronomi dan Hortikultura Fakultas Pertanian   Institut Pertanian Bogor Kuliah Perilaku Konsumen IKK233 ( Consumer Behavior Class) Department of Family and Consumer Sciences   College of Human Ecology   Bogor Agricultural University Prof Dr Ir UJANG  SUMARWAN, MSc ( www.sumarwan.staff.ipb.ac.id , www.Ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id) Dr. Ir. Lilik Noor Yuliati, MFSA Dr. Ir. Megawati simanjuntak, MS Ir. Retnaningsih, MS Ir. Md djamaluddin, MSc Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.   Lecture on 5 February 2018             Consumer and Consumer Behavior Schiffman and Kanuk (2010) define consumer behavior as follows '' The term consumer consumer behavior refers to the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect wi