Dio Akbar
DIO AKBAR Departemen Agronomi dan Hortikultura Fakultas Pertanian Institut Pertanian Bogor Kuliah Perilaku Konsumen IKK233 ( Consumer Behavior Class) Department of Family and Consumer Sciences College of Human Ecology Bogor Agricultural University Prof Dr Ir UJANG SUMARWAN, MSc ( www.sumarwan.staff.ipb.ac.id , www.Ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id) Dr. Ir. Lilik Noor Yuliati, MFSA Dr. Ir. Megawati simanjuntak, MS Ir. Retnaningsih, MS Ir. Md djamaluddin, MSc Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia. Lecture on 5 February 2018 Consumer and Consumer Behavior Schiffman and Kanuk (2010) define consumer behavior as follows '' The term consumer consumer behavior refers to the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect wi